With Funkmaster Flex and 50 Cents in attendance at this years SEMA to promote the cars that borrow their fame we are beginning to wonder whether the gamble pays off. Celebrity endorsements and affiliations seem to pay high dividends in other areas of the market; from clothes to sunglasses and on down to water. However do similar endorsements perform the same way in the car industry? Obviously Ford and Pontiac are hoping that they do. (more…)
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