Harley-Davidson guarantees the value of its Sportster

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Click above for a gallery of the Harldy-Davidson Nightster

It's a tough time to be selling any kind of vehicle in the United States, including motorcycles. Harley-Davidson has been hit just as hard as anybody else, and it's the more expensive line of bikes taking the brunt of this sales slowdown. The Motor Company's Sportster line is still selling fairly well, with its relatively attractive price and fuel efficiency conspiring to keep the V-Twins moving off the showroom floor. HD must really want to capitalize on those sales, as it's just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model.

All 2008 and 2009 Sportsters will be sold with a guarantee that HD will offer the full MSRP of the bike when it comes time to trade up to a Big Twin (aka, non-Sportster) or VRSC model. Already ridden off the showroom floor? No problem, all previously sold 2007-and-newer models get the same deal. Fine print? Of course: XR1200 sales don't count; participating dealers only; offer valid between Dec. 26, 2008 and Mar. 31, 2009. Doesn't sound like too bad a deal for those already in the market.


[Source: Harley-Davidson]

Continue reading Harley-Davidson guarantees the value of its Sportster

Harley-Davidson guarantees the value of its Sportster originally appeared on Autoblog on Fri, 26 Dec 2008 14:33:00 EST. Please see our terms for use of feeds.

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