Last Cars Reviews Blog: Volvo to webcast Detroit Auto Show press conference live

Filed under: Concept Cars, Detroit Auto Show, Sedans/Saloons, Crossovers/CUVs, Volvo

Click above for a hi-res gallery of the Volvo S60 Concept

It may not be the same as attending the event in-person, but a live, interactive webcast of Volvo's press conference at the Detroit Auto Show, where the S60 concept and production XC60 for North America will be shown, could be the next best thing. The broadcast is intended for media types and members of the press, but the fact that it's being aired on DirecTV (channel 101, January 11 at 5:30 - 6:30 PM ET) means that anybody with a television and the satellite service can watch it live. Alternatively, users can register for a password to the online site, the location of which is not yet determined.

The coolest bit of tech that's making an appearance for this event is the capability to send questions to a live host who will then relay selected inquiries to key Volvo executives. These days, the global economic downturn is affecting everyone, including those who would normally cover these events for the media. This being the case and assuming the event is a success, we'd expect to more manufacturers to adopt a similar system at upcoming auto shows. Of course, we'll be there live and you can always direct your browsers to our pages for the best coverage available.

Gallery: Volvo S60 Concept